Disability Awareness: It’s good business
1 in 4 people in the UK live with a disability or long-term health condition. That’s not a niche audience - yet disability remains one of the most overlooked areas in business.
you can’t lead the game,
if you’re missing players
Working with Squadgames means..
Lead in a Changing Market. Think differently, lead better.
Inclusion is no longer optional — it's expected. Experiencing disability sport first-hand gives your team the confidence and perspective to lead in today’s evolving landscape.
Beyond Box-Ticking: Real Inclusion in Action
Disability inclusion sits at the heart of the “S” in ESG. Embedding awareness into your company culture shows long-term thinking, not short-term box-ticking.
Be Seen as a Values-Driven Leader - You can’t lead everyone if you don’t understand everyone.
Partnering with disability-led experiences isn’t just symbolic — it’s strategic. It demonstrates authentic leadership and a commitment to equity, resilience, and people-first business.
Partnering with disability-led experiences isn’t just symbolic it’s strategic
It demonstrates authentic leadership and a commitment to equity, resilience, and people-first business.
It Makes Commercial Sense - What you don’t see could be holding you back
The Purple Pound - the spending power of disabled households - is worth over £274 billion in the UK alone. Inclusive businesses are better positioned to serve this market and grow their reach.
